Osa Optics

Selling prescription eyewear online is harder than regular products, because every order may carry medical data such as prescription values and lens type, coating and thickness. The catalog is large and varied (frames, sunglasses, contact lenses, custom lenses), so users need fast, clear browsing and filtering. Customers are used to trying glasses in-store, so the experience had to build trust and make choosing online feel easy. Most traffic is mobile, so performance and usability on phones were critical.

Built a step-by-step lens customization flow. Users pick the lens type and enter or upload their prescription before adding to cart. Organized the catalog into clear categories with filters for brand, shape, color, gender and price, plus detailed product pages with multiple images. Added full localization (Arabic/English) with locale-based routing (e.g. /eg-en), RTL/LTR layouts and translated content. Designed a mobile-first, responsive UI with optimized images and lazy loading for fast page loads. Made checkout simpler, with nationwide delivery details shown clearly at each step. Applied SEO best practices, including meta tags, clean URLs and structured product pages.

Launched a complete online eyewear store that serves customers across Egypt. Made prescription ordering possible fully online, without a store visit. Delivered a smooth bilingual experience for both Arabic and English speakers. Improved mobile performance and made browsing and checkout faster. Improved search visibility for product and category pages.